In the world of traditional advertising, the greatest sin is to produce a piece that’s memorable but not associated with the brand. If Pepsi produces the funniest commercial, but half of the people who saw it associate it with Coke, there are going to be some grumpy suits in the Choice of a New Generation boardroom. We agency folk may bristle at requests to make the logo bigger, but these requests are coming from a legitimate place – the desire to not have one’s advertising benefit the competition.
They say life is about the little things, and they’re right. Unfortunately, it cuts in both directions. For every beautiful rose, there’s a small buckthorn tree. Here are 15 annoyances that, while not life-threatening, make this digital strategist’s life just a little less pleasant. Your mileage may vary.
Relationships are ultimately developed and broken Usersby the frequency and nature of interactions between people and the relative compatibility their of identities over time. If the same interactions would have caused harm in person, the consequences aren’t really Facebook’s fault.
Too many businesses think like novice Scrabble players. If you maximize your short-term profits, the long-term takes care of itself. The problem is that, often times, the greatest returns can’t be realized in the short-term.
Branded content isn’t a new concept. Proctor & Gamble pioneered this marketing strategy in the 1930s, sponsoring radio serials that came to be known as soap operas, so named for the goods these shows promoted.
But branded content has made a comeback thanks to steep drops in professional-quality production costs and enhanced avenues for distribution, such as YouTube. [...]
Hi. My name is Neil, and I was a PPC conversion.
I remember it so well. It was an indistinct afternoon at work. But as often happens during indistinct afternoons, I was handed a hot assignment.
Our agency was working on a research project for an extremely large, well-known brand. I was told that I needed to [...]
I’m extremely fortunate to work for an advertising agency that does not run like a sweatshop. Like everyone else, we have to tap into the reserve from time to time to capably accomplish the day’s work. But unlike what seems to be the case at many advertising and PR agencies, our leadership places a high [...]
There’s a common saying in the advertising agency world – “a good idea can come from anywhere”.
This is a factually true statement. A good idea can come from anywhere.
This statement, however, is often used to marginalize the value of ad agencies and the creative process. After all, if the janitor can come up with a good campaign [...]
If there’s one thing creative types don’t like, it’s being told what they can’t do.
If I tell my bandmates not to deviate from E minor for a song we’re writing, their first instinct is to figure out a way to shoehorn in off-key notes.
If you tell an artist that coloring outside the lines is verboten, their [...]
Sometimes, people ask me what a digital strategist does.
I could give a long, search-engine friendly answer that is stuffed with a variety of marketing keywords, but I decided an infographic might express it more accurately and concisely.
Infographic made using easel.ly - pretty nifty tool. Check it out here!
Who am I?Minnesota-based digital strategist, musician, composer, writer and creative.
- 10 Question Quiz: Which Brands Authored These Lame Facebook Posts?
- 15 Day-To-Day Annoyances of the Digital Strategist
- How Facebook Affects Interpersonal Relationships, For Better or Worse
- The Points Paradox – Scrabble and Business Strategy
- Serial Branded Content By the Numbers: Facts, Figures and Reality